The update your competitors
haven't read yet
WhatsApp, Meta, Google, UPI — what changed, what it means, and what to do next.
WhatsApp & Meta
India Pauses WhatsApp Usernames as Meta Meets MeitY — and Telegram and Signal Get Notices Too
India has paused WhatsApp usernames: after meeting MeitY, Meta will defer the India rollout pending review — and Telegram and Signal have now been served notices too.
WhatsApp & Meta
WhatsApp Launches Usernames — India Flags Fraud Risk as the Handle Land-Grab Begins
WhatsApp opened username reservations on June 29. India's IT ministry has asked for a hold over impersonation fears — and brand handles are already being grabbed. What it means for your business.
WhatsApp & Meta
Meta Just Put a Free AI Agent Inside WhatsApp — Here's What It Means for Your Business
Meta has launched its Business Agent globally — a free AI that answers customers, books appointments and qualifies leads right inside WhatsApp. Here is what it does, what it doesn't, and where it leaves your CRM.
Payments & UPI
UPI Now Shows the Real Bank Name Before You Pay — What June 1 Means for Businesses
From 1 June 2026, every UPI app must show the recipient's bank-registered name before a payment is approved. Here is what changed, and why it matters for any business that collects payments.
WhatsApp & Meta
Why WhatsApp Is Quietly Throttling Your Campaigns — Portfolio Pacing Explained
Meta's Portfolio Pacing batches your WhatsApp campaigns and pauses delivery the moment engagement turns negative. Here is how it works, who it hits hardest, and how to stay in the green.
Google & Ads
Google Finally Shows Where Performance Max Spends Your Money — The 2026 Reporting Change
Performance Max has always been a black box. From mid-2026, channel-level reporting reveals how your budget is split across Search, YouTube, Display and more — here is why that matters for Indian advertisers.
WhatsApp & Meta
WhatsApp Banned General-Purpose AI Bots — Here Is What Indian Businesses Can Still Run
Since January 2026, WhatsApp prohibits general-purpose AI chatbots on its Business API. Business-specific automation is still fully allowed — here is exactly where the line sits.
WhatsApp & Meta
WhatsApp Is About to Hide Customer Phone Numbers — What BSUID Means for Your Business
WhatsApp is rolling out usernames in 2026, and with them a new identifier called BSUID. For businesses, it changes the one thing your customer database is built on — the phone number. Here is what to prepare for.
WhatsApp & Meta
Meta Raised WhatsApp Marketing Rates in India — What the January 2026 Hike Actually Costs You
From 1 January 2026, Meta increased WhatsApp marketing message rates in India by about 10% to ₹0.86. Five months in, here is what changed, why your bill went up by more than that, and the four levers that actually cut WhatsApp cost.
WhatsApp Is Now Blocking Repeat Marketing Messages — And Penalising Businesses That Retry Too Fast
Meta has tightened its per-user marketing message limits and added WABA-level enforcement for excessive retries. If your campaigns are showing error 131049, here is exactly what is happening and what to do.
Google Performance Max Now Has Asset Experiments — Indian Advertisers Can Finally Test What Is Actually Working
From April 2026, Performance Max campaigns support asset experiments. Combined with Real-Time Policy Reviews and the June 2 API update, Indian businesses running PMax can now test creatives properly instead of guessing.
WhatsApp Usernames Are Rolling Out — And Your Contact List Is Not Ready
Starting June 2026, WhatsApp users can hide their phone numbers behind a username. For businesses using the API, that changes how you identify every customer in your CRM.
Meta Is Now Controlling When Your WhatsApp Broadcasts Land — Here's What Changed
WhatsApp is no longer letting businesses blast thousands of messages in one go. Portfolio Pacing means Meta decides the speed of your campaign — and can pause it mid-send if signals go wrong.
UPI Changed Six Things on June 1 — What Every Business Collecting Payments Must Know
From biometric verification on high-value transfers to verified names showing on every transaction, June 2026 brought a round of UPI changes that affect how Indian businesses collect and manage payments.
India Scrapped the Google Tax — and Now the Full AI Ads Toolkit Is Open to Indian Businesses
India's 6% Equalisation Levy on digital ads is gone from April 2026. Google followed by bringing its full suite of AI-powered advertising tools to Indian marketers — tools that US advertisers have been testing for months.
Google Is Deleting Call-Only Ads — and There's a June 15 Deadline You Might Have Missed
Google stopped letting advertisers create call-only ads in February 2026. They stop running entirely in February 2027. And there is a separate June 15 deadline for offline conversion imports that is arriving in eleven days.