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Business automation, built around you

Your business already has a way of doing things. We build the system around it.

We sit with you first. How you sell, how you speak to your customers, what they expect from you and when. Then we automate the follow-ups, reminders, handovers and checks your team does by hand, so more enquiries become customers and nothing waits on you.

Get a free assessment → See FLO in action
Working with clinics, coaching institutes, preschools, distributors and property businesses across Punjab and India. Every engagement starts with a conversation.
A founder explaining how his business works to a FLO consultant over chai
Heard in the first meeting

“Weekend visits only. Nobody calls a client before ten.”

Set up as
  1. Enquiry after 8 pm: reply next day, 10:00
  2. Owner: Ritu, sales
  3. No reply in 2 days: the founder sees it
What we believe

Systems should carry the founder's vision. Not replace the founder's presence.

Most automation is sold as a way to talk to customers less. Auto-replies, bots, messages that go out so nobody has to pick up the phone.

We think that's backwards. Your customers chose you because of how you deal with them. The system's job is to make sure that never slips when you get busy, when someone is on leave, or when fifty enquiries come in on a Sunday.

You Your team Your customer

Your vision sits at the centre. Everything we set up moves outward from it, through your team, to your customer. Technology, automation and AI should make that customer feel more looked after. Never less.

The owner of an Ayurveda wellness centre greeting a returning client at reception
Before she walked in

Meera Sandhu · 6th visit
Due for her monthly Abhyanga
Prefers mornings

Reception tablet, 10:05 am
A preschool teacher handing a child over to his grandmother at the gate
At the gate, 12:55 pm

Aarav · grandmother collecting today
Mother informed the school at 9:10 am

Class teacher’s phone
A jewellery store owner welcoming a couple to the counter
Before they walked in

The Malhotras · 25th anniversary next week
Looked at the polki set in March

Owner’s phone, 5:40 pm
A fitness studio front desk welcoming a member back
Front desk, 7:02 am

Kabir · back after 3 weeks away
Trainer asked to check in personally

Shown at check-in
Your rules, not software defaults

A reply at 1am isn't always service.

Too slow and they go elsewhere. Too fast and too automated, and a premium brand starts to feel like a call centre. So we set it the way your business should behave: when to reply, who replies, in what tone, and when a human must take over.

Enquiry received · Tuesday, 1:12 am
    A coaching institute counsellor calling a student about a demo class
    On her 6 pm list
    1. Riya · asked at 1:12 am about the weekend batch
    2. Timings and fees sent; free after 6 pm
    3. Next: offer a demo class this Saturday

    Four businesses, four right answers. None of them is a software setting. Each one came out of a conversation with the founder.

    Inside FLO

    What your team works in, every day.

    Sample screens with made-up data. Every setup is configured around how your business runs.

    Workflow: an enquiry is answered, assigned and followed up automaticallyWorkflow · New enquiry follow-upTRIGGERNew enquiry arrivesWhatsApp, website form or Meta lead adACTIONReply in your voiceWithin a minute. Asks a good time to callACTIONAssign to the right personBy course and city. Owner gets a taskCustomer replied within 2 hours?YesNoACTIONBook a visit, remind 1 hr beforeOwner sees the slot on the calendarWAIT, THEN CHECKNudge next morning at 10Still quiet after 2 days: founder sees it
    Workflow. An enquiry is answered in your voice, assigned to the right person and followed up. If it goes quiet, someone is told.
    Conversation: automatic first reply, internal note and the counsellor taking overConversationsRRiya S.2mOkay, after 6 worksWhatsAppAArjun M.18mIs the Sunday batch full?WebsiteNNeha K.1hThanks, see you MondayWhatsAppKKabir3hCan you send the fee details?InstagramSSimranYdayBooked for 11:00WhatsAppRiya S.Enquiry: Class 11 science batch · Owner: PriyaHi, I saw your ad for the sciencebatch. What are the timings?Customer · 11:42 pmHi Riya, thanks for asking.Batches run 7 am and 5 pm.When is a good time to call you?Automatic reply · 11:42 pmAfter 6 is betterCustomer · 8:05 amInternal note@Priya call her after 6 pm today. Task created.Hi Riya, Priya here. Callingyou at 6:15, is that okay?Priya · 6:10 pm
    Conversations. Every channel in one inbox. The first reply is automatic; the counsellor takes over with the full history and an internal note.
    Meta lead ad to WhatsApp reply, assignment and the real outcome per enrolmentAds to conversationsAd · Lead formSunday trial classScience · Class 11Book a seatFree trial class this SundayForm: name, phone, classThis weekLeads46Cost per lead₹142Spent₹6,540Within a minuteLead lands in FLOTagged: Sunday trial adWhatsApp reply sentConfirms the slot, asks the classAssigned to counsellorRound robin, during work hoursCall task due in 15 minEscalates if missedWhat the ad really didLeads46Spoke to us38Trial attended17Enrolled6Cost per enrolment₹1,090Not just clicks.Every lead traced to aconversation and an outcome.
    Ads to leads. A Meta lead lands, gets a reply and an owner within a minute, and you see cost per enrolment, not just cost per click.
    Pipeline with stages, owners and a flag on a card that has gone quietPipeline · Admissions 2026New5Arjun M.Science · 2hZoya R.Commerce · 5hContacted2Riya S.Science · PriyaDev P.Arts · AmanVisit booked2SimranSun 11:00 · PriyaKabirMon 5:00 · AmanFees sent1Neha K.Due Fri · PriyaEnrolled1IshaanPaid · AmanQuiet for 2 daysEvery card has an owner and a next step. Nothing sits in a column without someone knowing.
    Pipeline. Each enquiry sits in a stage with an owner and a next step. Cards that go quiet are flagged.
    Message template with variables and buttons, and how the customer sees itMessage templatesTemplate namevisit_reminder_eveningCategoryUtilityLanguageEnglish, HindiBodyHi {{1}}, a reminder for your visittomorrow at {{2}} with {{3}}.Reply 1 to confirm or 2 to pickanother time.ButtonsConfirmChange timeCall usApproved by MetaHi Meera, a reminder for your visittomorrow at 10:30 am with Dr. Anand.Reply 1 to confirm or 2 to pickanother time.7:00 pmConfirmChange timeCall usCustomer sees
    Templates. Approved WhatsApp templates with the customer’s details filled in, and buttons so they can answer in one tap.
    Broadcast to a chosen group with quiet hours, then delivery, replies and bookingsBroadcast · Diwali check-inWho gets itInclude Visited in the last 6 monthsInclude Not visited in 6 weeksExclude Opted out of offers412 customers matchWhenSat, 10:30 amQuiet hours: 9 pm to 9 amSent in small batches so replies can be answeredAfter it went outDelivered398Read341Replied87Visits booked3187 replies routed to the front deskEach one assigned, none left unanswered
    Broadcasts. Send to a chosen group, outside quiet hours, in small batches. Replies come back to a person, not a void.
    Team task list with owners, due times and one task escalated to the ownerToday · Team tasksTASKOWNERDUESTATUSCall Riya S. about the science batchPriya6:15 pmDueSend fee details to Neha K.PriyaTodayDoneConfirm Sunday visit with SimranAman11:00 amDoneQuote for 40 units, Sharma TradersHarpreet1 hrDueFollow up: no reply in 2 days, Dev P.AmanYesterdayEscalatedFeedback call after first class, KabirFront deskTomorrowScheduledCreated by the system from conversations and stages. People do the work; the system makes sure it is not forgotten.
    Team tasks. Tasks are created from conversations and stages. Due times are tracked and missed ones are escalated.
    Founder view: enquiries, reply speed, follow-ups due, overdue items and the teamFounder view · This weekEnquiries64+12 vs last weekFirst reply under 5 min93%Night and weekend includedFollow-ups due today1811 done so farOverdue3Escalated to youEnquiries by sourceWhatsApp26Meta ads19Website11Walk-in5Referral3Team this weekPPriya22 calls2 pendingAAman17 calls1 overdueFFront desk31 replies0 pendingHHarpreet9 quotes1 pending
    Founder view. Enquiries, reply speed, follow-ups due and who is behind, on one screen. No chasing anyone for an update.
    A family being welcomed by a staff member who already knows them
    Sent to the site office, 10:40

    Mehta family · 2nd visit
    Liked the park-facing unit
    The school nearby matters most

    What your customer notices

    They don't notice a system. They notice that:

    • Nobody asks them to repeat themselves
    • The person who calls already knows what they enquired about
    • Follow-ups come when they make sense, not on a fixed timer
    • Your brand sounds the same whether they talk to you, your manager or your newest hire
    A small team in a short morning huddle
    Today, 9:00 am
    1. 8 follow-ups due, each with an owner
    2. 2 quotes waiting for a check
    3. 1 delivery 2 days late: reached the founder
    What your team notices

    Every morning they know who to call and why.

    Nothing sits forgotten in someone's personal phone. Work gets checked before it reaches the customer, and problems reach the right person before they reach you.

    When a team member leaves, their customers and their work don't leave with them.

    And you see the whole picture without chasing anyone for updates.

    Quiet afternoons? Fill them with clients who are already due →

    Sham Kamboj, in about a minute

    What the delivery tracker taught every business

    Why a simple update calms a customer who is waiting.

    After the yes

    Winning the customer is half of it. The other half is how the work gets done.

    Once a customer says yes, someone has to do the work, someone has to check it, and someone has to know when it's stuck. In most businesses that lives in the founder's head and a few WhatsApp groups.

    We set that up too. Who gets assigned what, what gets checked before it goes out, how feedback comes back, and when something reaches you.

    • Assigning work
    • Handovers
    • Approvals
    • Quality checks
    • Feedback loops
    • Escalations
    • Daily and weekly routines
    • Leave cover

    You stop being the reminder system for your own company.

    How we set up team operations →

      AssignDoCheckFeedbackLoop backEscalate
      How an engagement works

      We stay until it fits. Then we keep it fitting.

      01

      We listen.

      A working session with you, your team and your FLO lead from ours. We map how business actually flows today, not how it looks on paper.

      02

      We set it up.

      Customer follow-up, and the work behind it: who gets assigned, what gets checked, when things escalate. Configured for your business, your language and your timing.

      03

      Your team runs it with us.

      We stay close for the first 30 to 60 days, adjust what doesn't fit and train people on what does.

      04

      It grows with you.

      New branch, new product, new team member. The system changes when your business does.

      Sham Kamboj, in about a minute

      What actually changes when automation comes in

      What shifts in the first few weeks, for your team and for your customers.

      Your data stays yours

      Some businesses guard their client lists closely. They should.

      Your customers trusted you with their number, their budget, their family's plans. That trust doesn't get shared, pooled or reused. Not by us, not by anyone.

      • Your own isolated accountYour data is never pooled with any other business.
      • It belongs to youContacts, conversations and history. If you leave, they leave with you.
      • Confidential from the first conversationCovered by our terms as standard. A separate NDA whenever you need one.
      • Aligned with India's DPDP Act, 2023Consent, purpose and access handled the way the law expects.
      Google reviews

      Working with Fidus, in their words.

      ★★★★★
      I’ve been using this CRM for the past 2 months, and it has helped me automate and systemize my business. Calls are being booked automatically, and clients are receiving regular follow-ups through email and WhatsApp. My show-up rate has increased, and my closure rate has improved as well. This is a must-have for every…
      Eshan Gill Read on Google
      ★★★★★
      I want to give a massive shoutout to the incredible team at Fidus Synergies LLP. Finding a vendor is easy, but finding a true tech partner in your progress is rare—and that is exactly what they have been for us during the beta development of our cross-platform Vendor Management application. A huge part of this…
      Mandeep S. Read on Google

      Reviews from Google, shown as written. See all reviews

      Sham Kamboj

      Why FLO works this way. It started with one belief from our founder, Sham Kamboj: a system should carry the founder's vision, not replace it.

      Read the story →
      Two-minute explanations

      How we think about it, in about a minute.

      Short notes from Sham Kamboj, who leads direction and systems at FLO.

      We don’t change your business
      You probably don’t need automation yet
      Where AI should stop and a person step in
      1,000 leads, 30 sales. Where did the rest go?
      More short notes on our story page →
      Start here

      Tell us how your business works. We'll show you what it could look like.

      No demo script. A conversation about your business, your customers and what's slipping today.

      We take on only a few new businesses each month. The first months need real attention, and we don't rush them.

      Start my free assessment → WhatsApp us Book a working session