Bruno is due for a bath. His owner forgot.
Every pet has a grooming rhythm, and weekends fill up first. We set up a system that reminds owners when their pet is due and offers the weekday slots you want filled.
BusySlowEmpty, still paid for
An illustration. Your week will look different.
Multiplexes sell morning show tickets for ₹99.
It is their emptiest hour. The hall, the staff and the projector cost the same either way, so they would rather sell a seat for ₹99 than leave it empty.
Maybe you can't make a 10 am show. But someone does. Someone is free while your grooming table sits empty too.
- Saturdays are booked out weeks ahead. Tuesdays are empty.
- Owners remember only when the dog starts to smell.
- Tick season arrives and we announce nothing.
- Shampoos sell once and never again.
That is not marketing. That is remembering.
- 5 SepBruno's bath
- 6 OctOne message, before the due date
- around 10 OctDue again
Hi, Bruno is due for his bath. We have Wednesday at 11 am free, and we will trim his nails at no charge. Shall we book him in?6 Oct
Yes please✓✓
Typical cycles, as a starting point. You set your own, and the system learns from each client's visits.
Each pet invited back on its own cycle, on weekdays you want filled.
Shampoos and tick care, suggested when they run out or the season turns.
Seasonal coat and tick care, before the problem starts.
What are they worth today?
Unfilled, these are worth about
₹0
a year.
If one in four got filled: ₹0
Simple arithmetic on your own numbers. Not a promise of results.
We ask first. Then we set it up your way.
Which services do pets repeat, and how often?
Each pet gets its own cycle.
Which days do you want filled?
Only those slots are offered.
What can you add on a weekday?
A small value-add, not a price cut.
When does tick season start where you are?
A reminder goes out before it.
Your peak hours stay at full price. Offers go only to the slots you choose, and only to clients who are due.
How this could look for a pet grooming studio.
Weekends were full, weekdays empty. Owners booked only when the pet needed it badly.
Every visit sets the next due date. Owners get one message offering a weekday slot with a small add-on.
Not every message books a slot. We start with a few weeks, see which hours fill, and adjust.
Working with Fidus, in their words.
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