by FidusYour 3 pm chair is already paid for.
Rent, stylists and the AC run all day. Clients mostly come in the evening and on weekends. We set up a system that reminds each client when they are due, and offers them the hours you want filled.
BusySlowEmpty, still paid for
An illustration. Your week will look different.
Multiplexes sell morning show tickets for ₹99.
It is their emptiest hour. The hall, the staff and the projector cost the same either way, so they would rather sell a seat for ₹99 than leave it empty.
Maybe you can't make a 10 am show. But someone does. Someone is free while your chair sits empty too.
- Saturday has a waiting line. Tuesday afternoon has nobody.
- We know she comes every five weeks. We never ask her to.
- Stylists sit on their phones from two to four.
- The only offer we run is a festival discount for everyone.
That is not marketing. That is remembering.
- 2 SepRiya's haircut
- 3 OctOne message, before the due date
- around 7 OctDue again
Hi Riya, it has been about five weeks since your haircut. We have a free slot on Thursday at 3 pm, with a complimentary hair spa if you take it. Shall we keep it for you?3 Oct
Yes please✓✓
Typical cycles, as a starting point. You set your own, and the system learns from each client's visits.
Clients due for a cut, colour or facial get a quiet-hour slot before they think of booking elsewhere.
Shampoo, serum and colour-safe care, suggested when the bottle they bought is likely to run out.
After a colour or treatment, a short care note at the right time, so results last and they come back to you.
What are they worth today?
Unfilled, these are worth about
₹0
a year.
If one in four got filled: ₹0
Simple arithmetic on your own numbers. Not a promise of results.
We ask first. Then we set it up your way.
Which services do clients repeat, and how often?
Each service gets its own repeat cycle. Every visit is logged at billing.
Which hours do you want filled?
Only those slots are offered. Saturday evenings are never discounted.
What can you offer in a quiet hour?
A value-add rather than a price cut: a head massage, a hair spa, a free threading.
Who should follow up if a client replies?
Replies reach the front desk on one screen. The slot gets booked in the same chat.
Your peak hours stay at full price. Offers go only to the slots you choose, and only to clients who are due.
How this could look for a salon.
Clients booked when they remembered. Weekday afternoons were empty, and the only promotion was a store-wide festival discount.
Every bill logs the service. Clients get one message when they are due, offering a weekday afternoon slot with a small value-add. Weekends stay at full price.
Not every message books a slot. We start with a few weeks, see which hours fill, and adjust.
Working with Fidus, in their words.
I’ve been using this CRM for the past 2 months, and it has helped me automate and systemize my business. Calls are being booked automatically, and clients are receiving regular follow-ups through email and WhatsApp. My show-up rate has increased, and my closure rate has improved as well. This is a must-have for every…
I want to give a massive shoutout to the incredible team at Fidus Synergies LLP. Finding a vendor is easy, but finding a true tech partner in your progress is rare—and that is exactly what they have been for us during the beta development of our cross-platform Vendor Management application. A huge part of this…
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