They join in January. By March, half have stopped.
Members drop off quietly, a missed week at a time. Mid-day the floor is empty. We set up a system that notices missed sessions, renews memberships on time, and offers the hours you want filled.
BusySlowEmpty, still paid for
An illustration. Your week will look different.
Multiplexes sell morning show tickets for ₹99.
It is their emptiest hour. The hall, the staff and the projector cost the same either way, so they would rather sell a seat for ₹99 than leave it empty.
Maybe you can't make a 10 am show. But someone does. Someone is free while your trainer hour sits empty too.
- A member misses two weeks and nobody notices.
- Renewals are chased after they have lapsed.
- Trainers have little to do between 11 and 4.
- Mid-day batches run half empty.
That is not marketing. That is remembering.
- JulAman's membership
- 8 OctOne message, before the due date
- renewal on 15 OctDue again
Hi Aman, we have missed you this week. Want to try the 12:30 pm batch? It is quieter, and the trainer has time for you.8 Oct
Yes please✓✓
Typical cycles, as a starting point. You set your own, and the system learns from each client's visits.
Members who slip get a nudge before they quit, with a quieter batch offered.
Renewals and supplements, reminded on time.
A programme refresh every few months, so progress continues.
What are they worth today?
Unfilled, these are worth about
₹0
a year.
If one in four got filled: ₹0
Simple arithmetic on your own numbers. Not a promise of results.
We ask first. Then we set it up your way.
How do members check in?
Attendance logged, missed sessions noticed.
When do memberships renew?
Reminders a week before.
Which batches or hours do you want filled?
Only those are offered.
Who should call a member who drifts?
The trainer gets a list, every week.
Your peak hours stay at full price. Offers go only to the slots you choose, and only to clients who are due.
How this could look for a gym or studio.
Members drifted unnoticed. Renewals were chased after expiry.
Three missed sessions trigger a message offering a quieter batch. Renewals go out a week early. Trainers see who is slipping.
Not every message books a slot. We start with a few weeks, see which hours fill, and adjust.
Working with Fidus, in their words.
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