by FidusEvery customer needs an eye test every year. Most forget.
Lens packs run out on a schedule. Eye tests are due every year. We set up a system that reminds each customer when they are due and offers the weekday hours you want filled.
BusySlowEmpty, still paid for
An illustration. Your week will look different.
Multiplexes sell morning show tickets for ₹99.
It is their emptiest hour. The hall, the staff and the projector cost the same either way, so they would rather sell a seat for ₹99 than leave it empty.
Maybe you can't make a 10 am show. But someone does. Someone is free while your eye test room sits empty too.
- Contact lens customers buy their next pack online.
- Nobody remembers when their last eye test was.
- Weekday mornings, the optometrist waits.
- Frames are sold once and forgotten.
That is not marketing. That is remembering.
- Oct last yearMrs. Kapoor's eye test
- early OctOne message, before the due date
- this monthDue again
Hello Mrs. Kapoor, it has been a year since your eye test. Our optometrist has Tuesday at 11 am free. Shall we book it?early Oct
Yes please✓✓
Typical cycles, as a starting point. You set your own, and the system learns from each client's visits.
Yearly eye tests booked on time, on weekday mornings.
Lens packs and solution reordered before they run out.
Screen-time and child eye checks reminded at the right age and interval.
What are they worth today?
Unfilled, these are worth about
₹0
a year.
If one in four got filled: ₹0
Simple arithmetic on your own numbers. Not a promise of results.
We ask first. Then we set it up your way.
How often do customers buy lenses?
Each customer gets a refill date.
When was each customer last tested?
A yearly test date set from the last visit.
Which hours do you want filled?
Only those slots are offered.
Who should handle replies?
The store team, in one chat.
Your peak hours stay at full price. Offers go only to the slots you choose, and only to clients who are due.
How this could look for a optical store.
Lens customers drifted online. Eye tests happened only when vision changed.
Each customer has a refill and a test date. One message goes out before each, offering a weekday slot.
Not every message books a slot. We start with a few weeks, see which hours fill, and adjust.
Working with Fidus, in their words.
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